Building solar markets

Lighting Global

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Lighting Global is a partnership between the World Bank and the International Finance Corporation. They were looking for a modern website design that would clearly communicate their mission and provide current and potential partners the information they need to be part of this off-grid lighting community.

Roles

  • Discovery & Research

  • Information Architecture & Navigation Model Testing

  • Wireframes

Discovery & Research

II provided an in-depth usability review of the Lighting Global website and documented issues for users as they related to content, design, functionality, and navigation. Additionally, I reviewed Google Analytics and had detailed discussions with stakeholders about the project goals and their user needs.

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Navigation Model Testing

After coming up with a first draft of the sitemap, I conducted a navigation model test to validate recommendations and organization of content. The section that I made the most adjustments to was the "Work With Us" section which needed to clearly communicate to the various target audiences how they could engage with the organization. After reviewing the results of the test, I made the decision to make the labels as clear as possible so that users knew what section to look in. The biggest challenge was helping the client understand that audience-based navigation is not helpful because their users do not think in that way. A user will not know what you define them as, they only know what information they're looking for.

Wireframes

The most important wireframes for this website were for the Products page. The target audiences had very specific details that they needed to be able to filter by when viewing products. The old website used an e-commerce platform which was very misleading: it made it appear that a user could purchase products on the site, which is not the case. I cleaned up the filtering structure so that it was clearer to the user what could be filtered and how many items in each category they could expect to find. On the product pages, it was clearly indicated where users could get purchase information about the products.

Results

At the end of this project, the Lighting Global team had a beautifully designed website with streamlined structure and navigation that reflected their mission and brand.